Graph · Data quality

Identity & data quality

Identity issues

Dead-letter events

Duplicate deliveries absorbed

Low-confidence people

Identity resolution queue

Ambiguous matches are never auto-merged

stale identityper_jordan-blake_brightwater
Jordan Blake moved to Kestrel Games. CRM record still lists the previous employer.
ambiguous identityper_h_akim
Profile "akim" (Alex Kim) matches 2 known people and has no company. Needs a manual merge.
Merge into:
Alex Kim · Platform Lead · Orbital Labs
Alex Kim · Head of Data · Tundra Analytics

Dead-letter queue

Invalid payloads are kept with a readable cause; repair + replay is audited

hubspot/deal.created · hs_deal_created_D-1006DEAD LETTER

deal.created: amount — amount must be a number

{
  "dealId": "D-1006",
  "companyDomain": "tundra-analytics.example",
  "name": "Tundra analytics pilot",
  "amount": "N/A",
  "stage": "discovery"
}

Corrected amount

Duplicate deliveries

Deduplicated by provider event ID + payload hash. Recorded, never re-normalized.

Provider event	Kind	Payload hash	Received	Status
hubspot:hs_mtg_0001	meeting.created	0af3423737dcbb	Jul 23	DUPLICATE
social:soc_like_0077	reaction.like	02ed60fa8ed974	Aug 7	DUPLICATE
social:soc_like_0039	reaction.like	1d9d9246601c9d	Aug 10	DUPLICATE
social:soc_like_0020	reaction.like	13cc823cfc932f	Sep 2	DUPLICATE
social:soc_like_0001	reaction.like	1feddd31b040f0	Sep 13	DUPLICATE
social:soc_like_0058	reaction.like	07d3f403aa1b5b	Sep 19	DUPLICATE